The Facebook-owned app said that the first ads will come from companies that are already active Instagram users, including Adidas , Ben & Jerry's, Burberry , General Electric, Levi's, Lexus, Macy's , Michael Kors, PayPal and Starwood Hotels.
Instagram announced in early October that it would begin rolling out ads, but few details have been available until now.
"We want ads to be creative and engaging," the company said in an announcement. "We want to show ads from businesses that are interesting to you."
Instagram plans to tap into user activity in an effort to show more relevant ads. Users will be able to hide ads they aren't interested in, and have the option to provide feedback.
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