The "king" company which is famous for the arcade-style puzzle game, is planning to develop the next big thing, aware that interest in Candy Crush could eventually fizzle.
"I think that all games have a natural lifespan," King developer and "games guru" Tommy Palm told CNNMoney.
"As a company, we've always been about making many games and continuing to innovate and try new concepts. At the same time as continuing with Candy Crush, we are also coming up with new great games."
King, which offers 150 games in 14 languages, is preparing for a stock market listing in New York, a source familiar with the deal said last month. It will need to keep producing a healthy pipeline of new games if it's to justify the reported valuation of $5 billion.
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