Uri Minkoff, CEO of fashion brand Rebecca Minkoff, climbed through an opening in a wall leading to an empty retail space inside the Westfield Shopping Centre in downtown San Francisco. It was an unexpected sight: The stylish Minkoff, sporting a slim-fitted blazer and designer jeans, checking out the dark room, construction material strewn about.
But Minkoff doesn't care about the room itself; he cares about the entrance, where there is a computer setup that, he hopes, will boost his sales this holiday season. That's where potential shoppers will touch a piece of glass, iPad style, to shop.
This giant touchscreen, created by eBay, is the focal point of this new digital storefront. eBay converted two large panels of the glass into a touchscreen that lets shoppers browse virtually through a selection of products and then make a purchase. Minkoff stood inside the empty store, which currently isn't rented out, observing the back end of the setup. People on the other side would stop and tap on the screen, their hands creating small, moving shadows on the translucent wall.
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