Here's some unsolicited advice to technology companies drawing up their plans for 2014: Dare to be stupid.
We saw plenty of that this year. Samsung Electronics raced to launch its Galaxy Gearsmartwatch, and it was widely lambasted. Amazon CEO Jeff Bezos talked up the idea of flying drones delivering our Blu-Ray discs and books, which got quickly written off as a publicity stunt. There's even a denigrating term for someone walking around wearing Google Glass: Glasshole.
In fact, the tech world could use a little more stupid and crazy. All too often companies settle on incremental improvement, banking on evolution rather than the revolution. Blame complacency, the need to meet quarterly deadlines, or just the fear of failure but what's clear is that companies tend to stay stagnant too long.
Post a Comment